Readers Advisory belongs in every library, no matter its budget. The implementation of this vital service is the responsibility of every staff member-- from pages to directors, from those behind the scenes to the ones on the front lines. This program will remove the mystery behind providing great RA service. Using her “Ten Rules of Basic RA Service” as a guide, Becky Spratford will use your own love of your favorite books to show you how to help any patron find their next great read. It's not as hard as you think. But more importantly, you will learn why a staff that can harness the power of sharing a great read will become a stronger team and improve service to all patrons, especially the hardest to reach ones.
Booktalking is at the heart of what we do with patrons at the public library. Whether we are sharing books informally at the services desk, presenting a prepared list of books, or posting information online, talking about books is something we do each and every day. It is a core service, but it is also hard to do. Or is it? It is not, especially if you focus less on tallying transactions and move toward an environment of cultivating conversations. Join experienced Readers’ Advisory Becky Spratford as she shares the secret behind deepening patron engagement, creating relationships, and increasing circulation, all by simply rediscovering the power and joy that comes from sharing a good read.
Nothing is scarier than trying to help a fan of a genre you yourself don’t enjoy. You want to help that, for example, Romance reader, find the perfect book, but you are having trouble knowing where to begin because...eek!... you don’t read Romance. You are afraid they will find out you are a fraud. How can YOU possibly help THEM?!? Never fear, in this program, Readers’ Advisory expert, Becky Spratford, will teach you the basic appeals of the major genres, give you the inside track on what a fan of that genre is most drawn to, and provide you with talking points to get your genres readers to tell you what they want. This program focuses on providing you with a diverse and inclusive list of up-to-date authors with at least 40% of the example titles representing “own voices”. You will leave this session with the confidence and skill to help fans of every genre, regardless of whether or not you have ever read a book in that genre yourself. And that will leave a trail of happy patrons in your wake.
Increasing the collection and circulation of titles written by underrepresented authors is not a trend, rather, providing robust readers’ advisory service that values equity, diversity and inclusion principles is essential to all library service. But moving from being a neutral, well-meaning library where systemic racism is acknowledged to an actively anti-racist organization involves work, some of which is uncomfortable at first. In this program you will begin that work, learning tangible skills to help build enthusiasm for reading and discovering "diverse" books, to deepen RA service through thoughtful inclusion of EDI principles in all interactions with leisure readers, and to be a steward of the anti-racist mindset for your organization. Readers’ Advisory and Collection Development expert Becky Spratford and will move your team from merely discussing "why" putting EDI concerns at the forefront of all of your work with leisure readers is important to the "how," including an honest look at action steps for all staff. While it may seem uncomfortable at first, Becky will help you shift your focus allowing your entire organization to craft an actionable plan to incorporate EDI values into your normal RA practices. All you need is a little nudge in the right direction and a commitment to begin the march forward.
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