The Merriam Webster Dictionary defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” ALA's Social Media Guidelines says that libraries "participate in social media for many reasons but primarily to communicate information about library services and resources, and to engage with their communities. Social media sites may have their own terms of service, privacy, acceptable behavior, and stated consequences for violating those terms of service. Users can post their own content or respond to what has already been posted."
Worth noting are the following:
This page primarily contains a list of free, archived webinars on the topic of social media for libraries. This page also contains a set of links to the Goodwill Community Foundation's self-paced tutorials on specific social media platforms. On the right-hand side of the page, you'll see a list of books available for loan from the Middletown Library Service Center.
This list below links to free, archived webinars on the topic of social media for libraries.
(Note: Some recordings are made available only for a limited time. If there is something on the list below you wish to watch, you are best off viewing it sooner rather than later.)
| Title | Presenter(s) |
Date Recorded |
Host/Sponsor of Webinar | Other info |
|---|---|---|---|---|
| Picture This: Using Instagram to Connect With and Engage Your Users | Meghan Kowalski | Jun 2019 | Georgia Libraries | |
| Using Reddit and NextDoor to Engage with Your Library's Local Community | Jason Massey Lauren Dodd |
Mar 2019 | Texas State Library & Archives | 1 hour, 1 minute Requires name and e-mail address to view |
| Using Social Media as a Tool to Advocate Diversity and Inclusion |
Kimberly Crowder |
Feb 2019 | Infopeople |
1 hour |
| How to Drive Social Media Engagement with Nonprofit Storytelling | Julia Campbell | Feb 2019 | TechSoup | 58 minutes |
| Using Facebook and Email to Build Support | Patrick "PC" Sweeney | Apr 2018 | Florida Library Webinars | 58 minutes |
| Social Media Goals for 2018 (Library Link Up) |
Taylor Shutt Leah Rudder, Kevin Bowman |
Jan 2018 | Kentucky Dept. for Libraries and Archives |
1 hour "You'll lean how to |
| Going Deeper with Social Media | Lisa Bunker Cesar Garza |
Dec 2017 | TechSoup | 1 hour, 21 minutes |
| Social Media Analytics: What to Measure and Why | Molly Bacon Cherise Mead |
Nov 2017 | TechSoup | 1 hour, 25 minutes |
| Social Media for Small Libraries | William Ottens | Nov 2017 | Florida Library Webinars | 40 minutes |
| Getting Started with Social Media for Your Library: Tips for Beginners | Jess Bacon Amy Hitchner |
Oct 2017 | TechSoup | 1 hour, 22 minutes |
| Analyze This: Using Web and Social Media Statistics | Veroincs Potenza Morgan Taylor |
Aug 2017 | BCCLS | 28 minutes Requires AdobeConnect |
| Instagram for Public Libraries: Good Practices for Social Media | Ray DeLara Amanda Zuccarelli |
Apr 2016 | TechSoup | 59 minutes |
| Visual Content: Level Up Your Social Media | Laura Solomon | March 2016 | Infopeople | 1 hour Requires name, e-mail address, and library name to view |
| Pinterest for Libraries: Building Community Through Social Media | Lauren Drittler | Oct 2015 | TechSoup | 59 minutes |
| Marketing with YouTube Videos (Library Link Up) |
Mike Blum |
October 2015 | Kentucky Dept. for Libraries and Archives | 1 hour, 10 minutes Requires AdobeConnect |
| Your Digital Footprint: Managing Your Online Identity | Denise Harders | Sept 2015 | NCompass Live | 57 minutes |
| Using Twitter for Professional Development Opportunities | Francisca Goldsmith | May 2014 | InfoPeople | 1 hour Requires name, e-mail address, and library name to view |
| Writing a Social Media Policy for Your Library | Laura Solomon | Apr 2014 | Infopeople | 1 hour Requires name, e-mail address, and library name to view |
| Fine-tuning Facebook for Libraries | Laura Solomon | July 2012 | InfoPeople | 1 hour Requires name, e-mail address, and library name to view |
The following are self-paced 'social media' tutorials from the Goodwill Community Foundation (GCF):
Use the search box below to search for articles and eBooks on "social media for libraries" in OneSearch via researchIT CT. If you are outside of the library, OneSearch will ask for your Connecticut public library barcode number.
The following is a sampling of books that are available from the Middletown Library Service Center's Professional Collection.
Interested in borrowing one of these titles? Contact the Middletown Library Service Center, 860-704-2200.
500 Social Media Marketing Tips by
Updated FALL 2017! Always The Newest Social Media Strategy Struggling with social media marketing for business? No likes, comments and clicks, no matter what you try? Feeling overwhelmed or just don't even know where to begin? This book will help. The key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or making sales. And that's what you'll learn in 500 Social Media Marketing Tips. 500 Social Media Marketing Tips is your guide to social media success for business, featuring hundreds of actionable strategies for success on Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, and more! DOWNLOAD:: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business. The goal of this book is simple: I will show you how to build and grow a successful social media marketing strategy for your business. Unlike other books on the subject, 500 Social Media Marketing Tips is uncluttered and concise to ensure that you'll take away something valuable every single time you read, whether it's for five minutes at breakfast, half an hour on your commute, or all day at the weekend! You will learn: * Why Every Business Needs A Social Media Marketing Strategy * The Key Foundations For Every Successful Social Media Marketing Plan * The Most Effective Content to Share on Social Media (And How to Make It) * Hundreds of Tips to Grow Your Audience and Succeed on All The Biggest Social Networks: Facebook, Twitter, Instagram, Snapchat, Pinterest, Google+, YouTube, and LinkedIn. * How to Use Blogging to Underpin and Drive your Social Media Marketing Efforts * Plus: Access to Over 250 Social Media Marketing Video Tutorials and FREE Monthly Book Updates Forever (Kindle version only) Ready to Kick Start Your Social Media Marketing? Join over 70,000 people are already using 500 Social Media Marketing Tips to make the most of everything social media has to offer your business. Buy now to stop worrying and, in no time, start seeing the benefits that a strong social media strategy can deliver. Scroll to the top of the page and select the buy now button.
The Art of Social Media by
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
The Librarian's Nitty-Gritty Guide to Social Media by
The vast array of social media options present a challenge to today's busy librarians: it's tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
Marketing with Social Media by 
Social Media by
Do You Want To Dominate Social Media?Have you ever wondered if there was an exact blueprint on how to dominate social media marketing? Do you want to grow your followers and your brand? Find the answers to these questions inside.Every business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. In this book we dissect and provide you with the best proven strategies that will help you take over all aspects of Social Media.
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